About Reeds.com:
Founded in 1946 by Bill and Roberta Zimmer, REEDS is a true American success story, having grown from one hometown store to a full-service multi-channel jewelry retailer, with retail stores in 18 states, a national direct mail catalog , and a leading e-commerce website, REEDS.com. Still a proud family-run business, REEDS strives to make every customer "feel like family", with personalized service, attention to detail, and lasting quality and style. To view our current list of stores, please refer to our REEDS Jewelers store locator.
PLEASE NOTE: REEDS Jewelers, Inc., headquartered in North Carolina, and its catalog and web site, REEDS.com, are not associated with any other jewelry chain using the name REEDS or REEDS Jewelers. Refer to our list of authorized REEDS Jewelers store locations .
The REEDS' Promise
Founder Bill Zimmer would often tell his associates: "The most important thing I've learned is that you never argue with a customer. You've just got to do right by people." He carried that philosophy into his treatment of employees, vendors and customers alike, stating that his priorities were to "treat all my people like I'd want to be treated, I respect them and I let them know they were loved and appreciated." This philosophy has been carried on by the new generation, earning REEDS Jewelers loyal customers, vendors and employees.
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